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Timeline
Foundation
First sales
Momentum
1
2
3
4
5
6
7
8
9
10
11
12
Weeks 1–4 Phase 1: Foundation
Legal, supply chain, production validation, sales preparation. Zero revenue — all investment.
WK
1Legal, Business & Admin Setup
0/8
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Finance & Legal
Register business with SSM
~RM60 sole prop. Fine for Year 1.
Open dedicated business bank account
Separate personal and business from Day 1.
Check BKKM / food handling certification
requirements
Contact local Pejabat Kesihatan for home-based permits.
Set up simple bookkeeping system
Google Sheets or Wave. Track revenue, COGS, expenses, invoices.
Brand & Digital
Set up Instagram business account
(@carriecoffeeroasters)
Set up WhatsApp Business account
Primary channel for cafe communication.
Operations
Verify roaster is production-ready at 5kg
scale
Set up Notion roast log for production
tracking
WK
2Supply Chain & Packaging
0/8
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Product & Supply
Order Brazil Natural greens (min 20kg)
Base for all 3 blends.
Source Indonesia Wet Hulled for Blend
01
Source Uganda Impala for Blend 03
Source Peru or El Salvador washed for Blend
02
Packaging
Order 1kg valve bags (min 50)
Order 250g sample bags (min 20)
Print labels — blend, date, weight, origin,
brew guide
Print business cards + brew guide
inserts
WK
3Production Validation & Sample Prep
0/8
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Production
Roast Blend 01 at production scale — min 2
batches
Roast Blend 02 at production scale — min 1
batch
Roast Blend 03 at production scale — min 1
batch
QC cup all blends on Day 5 — must score
≥35/50
Sample Kits
Package 20 sample kits (250g B01 + card +
brew guide)
Test full packaging workflow end-to-
end
Print supply agreement templates
Print invoice and delivery order
templates
WK
4Territory Mapping & Sales Prep
0/8
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Territory
Build prospect list Zone 1 (PJ/DJ) — 30+
cafes
Build prospect list Zone 2 (SS15/Subang) —
20+ cafes
Build prospect list Zone 3 (Melawati) — 15+
cafes
Score all prospects using lead matrix (/25)
Sales Readiness
Practice the 10-second pitch until
natural
Set up CRM in Notion (Cafe Pipeline
database)
Plan Week 5 visit route — top-scored Zone 1
cafes
Finalize and launch website
Weeks 5–8 Phase 2: First Sales
Get into cafes. Leave samples. Follow up. Convert. Target: 2–5 paying cafe partners.
WK
5First Cafe Visits — Go Time
0/6
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Sales
Visit 8–10 cafes in Zone 1 (PJ area)
Leave sample kits at 5–6 cafes
minimum
Log every visit in CRM same-day
Production
Roast day — replenish sample
inventory
Marketing
Post launch announcement on
Instagram
Publish first Journal article on website
WK
6Expand Visits + Follow-Ups
0/6
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Sales
Follow up all Week 5 samples via
WhatsApp
Visit 8–10 new cafes (Zone 1 + Zone 2)
Leave 5–6 more sample kits
Start Zone 3 visits (home turf)
Production
Roast day — build trial-ready
inventory
Marketing
Publish "Why We Roast for Sweetness"
article
WK
7First Trials — Prove It In Their Machine
0/5
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Conversion
Convert 2–3 cafes to trial (deliver 1–2kg)
Visit trial cafes — help dial in espresso
Continue 8–10 new visits per week
Follow up all outstanding samples
Production
Roast day + review green bean
inventory
WK
8First Customers — Revenue Begins
0/6
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Close
Close first 1–2 paying customers
Execute first official delivery (Western
corridor)
Finance
Issue first invoices
Review Month 1 spend vs budget
Rhythm
Establish weekly founder schedule
Week 1 post-delivery cafe check
Weeks 9–12 Phase 3: Momentum
Scale to 5–8 cafes. Both delivery corridors. Revenue covering costs. Month 3 review.
WK 9–
10Scaling Sales & Delivery
0/5
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Growth
Reach 5 active cafe partners
Activate Eastern delivery corridor
Retention visits for existing partners
Continue 8–10 new visits per week
Operations
Scale to 2 roast days/week if needed
WK
11–12Month 3 Review & Plan Ahead
0/6
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Milestones
Reach 8 active cafe partners
Monthly volume approaching 100–
150kg
Month 3 Review
Full financial review: actual vs
projected
Sales pipeline + conversion rate
review
Product + customer satisfaction
review
Planning
Assess readiness for Zone 4 (Bangsar)
expansion